Data is the new oil
Data is the foundation of everything you and other media companies do today. From understanding audience demographics and interests to tracking the performance of marketing campaigns, data is essential for making informed decisions about content strategy.
Data collected from various sources, including website traffic, social media, customer surveys and streaming analytics can be used to create detailed profiles of individual audience members. This data can then be used to create more targeted content
As a streaming service, you use data to recommend movies and TV shows to users based on their viewing history and ratings. You could also use data to create personalized marketing campaigns that are more likely to resonate with individual users.
