Analytics and AI power personalization
The use of data, analytics and AI is revolutionizing the media and entertainment industry. Once you have collected data, you can use analytics and AI to gain insights into your audiences and optimize your content strategies. By leveraging these technologies effectively, you will thrive in this increasingly competitive ecosystem.
Analytics
Can be used to identify trends in user behavior. This information can then be used to create content that is more likely to appeal to the target audience.
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AI
Can be used to automate tasks such as content recommendation and predictive analytics. An AI system can recommend movies and TV shows to users based on their viewing history and ratings. Such systems can also predict which users are most likely to churn and then target them with personalized retention campaigns.