Media - Tools technology strategy

Big data, diverse sources

Complex analytical requirements

AI/ML expertise deficit

A team effort

Tools and technology shape content strategy

Data, analytics and AI are essential tools in the digital age. By using these technologies effectively, you will be better positioned to create content that resonates with your audiences and generates more revenue.

Digital Goldmine

Social Streaming

Data-driven ads

Product placement

AI-powered picks

While still in its infancy and brimming with potential, the Metaverse provides media companies like yours with rich user data you can harvest and exploit across multiple channels. You can use data from the Metaverse to recommend content to users on your social media platform or streaming service. Or, use the data to develop new products and services for the Metaverse.

INDUSTRY
CONSOLIDATION

A battle
of titans

Consolidation: The
name of the game

A seismic
shift

Micro studios,
macro impact

The value of
niche IP assets

Joint ventures: A new
force in streaming

A stronger core:
Divesting assets

NEW DISTRIBUTION
MODELS

The next generation
of streaming

A niche in
the haystack

AVOD on
the rise

Game changers:
Sports and other
exclusive content

Retention, retention,
retention

Big tech cure
for content
confusion

REVENUE MODEL
COMPLEXITY

Media
money maze

Small change,
big impact

Profit
precision

The price
of free

Calculating
streaming’s success

Unbundling
unleashed

Micropayment
momentum

DATA-DRIVEN
DECISION MAKING

Tools and technology
shape content strategy

Data is the
new oil

Analytics and AI
power personalization

Optimizing
streaming platforms

Data-driven
decision making