Under pressure
Streaming platforms like yours dominate the media and entertainment industry. With increasing competition, you and your content partners face several challenges. Platforms and content partners who embrace innovation and continue to put viewers first are well-positioned to survive in the ever-changing entertainment world.
Streaming platforms
Streaming platforms face cost pressures and have decisions to make on every piece of content. Challenges include:
- Securing exclusive, high-quality content to attract and retain subscribers is costly.
- Meeting the growing demand for original content requires significant investment in production.
- Finding innovative ways to keep viewers engaged
while fighting consumer churn.
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Content partners
Content partners must service streaming platforms by packaging and publishing their content and avails and handling large volumes of data returned from the platforms. Challenges include:
- Negotiating favorable deals to ensure fair compensation for their content
- Meeting platforms’ content requirements without compromising their creative vision