Unbundling unleashed

Unbundling requires precise tracking of usage
data for accurate royalty distribution. Unbundling and revenue apportionment are critical for you to balance consumer choice, content quality and financial viability.

<p>As a streaming service, you must take revenues from subscriptions and apportion them across all the titles included in the subscription, ensuring the accurate distribution of royalties to content partners.</p>

<p>While transactional and ad revenue may be associated with specific content, subscription revenue may need to be apportioned across included titles with a wide range of applicable rules. With ecommerce and other models, there is further complexity in unbundling audiovisual revenue from other products. Without a scalable rules engine, these calculations are impossible to process inputs from any source.</p>

Challenges

Best practices

INDUSTRY
CONSOLIDATION

A battle
of titans

Consolidation: The
name of the game

A seismic
shift

Micro studios,
macro impact

The value of
niche IP assets

Joint ventures: A new
force in streaming

A stronger core:
Divesting assets

NEW DISTRIBUTION
MODELS

The next generation
of streaming

A niche in
the haystack

AVOD on
the rise

Game changers:
Sports and other
exclusive content

Retention, retention,
retention

Big tech cure
for content
confusion

REVENUE MODEL
COMPLEXITY

Media
money maze

Small change,
big impact

Profit
precision

The price
of free

Calculating
streaming’s success

Unbundling
unleashed

Micropayment
momentum

DATA-DRIVEN
DECISION MAKING

Tools and technology
shape content strategy

Data is the
new oil

Analytics and AI
power personalization

Optimizing
streaming platforms

Data-driven
decision making