While transactional and ad revenue may often be associated with specific content, subscription revenue may need to be apportioned across included titles with a wide range of applicable rules.
With ecommerce and other models, there is further complexity in unbundling audiovisual revenue from other products. These calculations make processing inputs from any source virtually impossible without a scalable rules engine.
2 reasons you may struggle with
unbundling
HOW VISTEX SOLVES