The price of free

Some popular streaming services offer users a wide range of free content in exchange for collecting and selling user data. Free streaming services are playing an increasingly important role in the industry.

To generate revenue, these services collect data about their users, such as viewing history, search history and location data. This data is then sold to advertisers, who use it to target their ads more effectively.

Benefits for consumers
Consumers are increasingly shifting their viewing habits.   There are a number of benefits for consumers who choose to use free streaming services: