A niche in the haystack

Increasingly popular with consumers, niche platforms focus on specific genres or interests. In 2023, more than 500 niche streaming services were available in the U.S. alone, offering a wide range of content, including movies, TV shows, documentaries and live events.

Niche platforms differentiate themselves from the more generic streamers by appealing to a more targeted audience. This trend is being driven by several factors, including:

Consumer demand

Consumers are increasingly looking for content that is relevant to them and their interests. Niche streaming platforms offer a variety of content typically unavailable on mainstream platforms.

INDUSTRY
CONSOLIDATION

A battle
of titans

Consolidation: The
name of the game

A seismic
shift

Micro studios,
macro impact

The value of
niche IP assets

Joint ventures: A new
force in streaming

A stronger core:
Divesting assets

NEW DISTRIBUTION
MODELS

The next generation
of streaming

A niche in
the haystack

AVOD on
the rise

Game changers:
Sports and other
exclusive content

Retention, retention,
retention

Big tech cure
for content
confusion

REVENUE MODEL
COMPLEXITY

Media
money maze

Small change,
big impact

Profit
precision

The price
of free

Calculating
streaming’s success

Unbundling
unleashed

Micropayment
momentum

DATA-DRIVEN
DECISION MAKING

Tools and technology
shape content strategy

Data is the
new oil

Analytics and AI
power personalization

Optimizing
streaming platforms

Data-driven
decision making