With new players appearing almost overnight, the streaming market is becoming increasingly competitive. Forming streaming platform joint ventures is an essential investment strategy to establish a strong position in the growing market of specialty streaming services.
To stay ahead as a streaming company, you must invest heavily in content development, marketing and technology.
The benefits of forming joint ventures include:
Sharing resources and costs
Gaining access to new expertise and technologies
Reaching new audiences by combining content libraries and distribution channels
Creating new revenue opportunities